Coke was the first soda to go to outer space
Being an astronaut is no walk in the park. The men and women who are chosen to go to space must go through rigorous training and must be willing to put their safety and comfort on the line for the chance to go where few humans have gone before. That said, they do get a treat once in a while.
Coca-Cola, for example, developed a special version that could be transported all the way to space and consumed in zero gravity. Imagine cracking open a cold can of Coke while looking out at the Earth from afar. Now, this IS the flavor of life.