Sauce and a little more
Everyone should learn how to cook. Just understanding the basics isn’t that hard, and they go a long way. Apparently, someone at this sauce company thinks the same way. Adding a bag of seeds to your jar is a great idea to encourage people to grow their own ingredients.
When you are done with the sauce from this jar, you fill it with dirt and plant the basil seeds that come with it. Genius! This way, you make sure all your clients have their own ingredients garden to improve their cooking skills.