Diamonds aren’t as rare and valuable as people think
Diamonds are the hardest material found on our planet. They can cut glass and can resist scratching better than any other substance. However, they aren’t as rare or unique as most people think. In fact, they’re easier to find than other gemstones.
As regards their value, diamonds ascended in the public imagination thanks to De Beers and its very successful advertising campaign. Once the company set up large-scale diamond mines in South Africa, they simply convinced customers that engagement rings should always have a diamond to raise the stone’s price.