The Pine Tree Motel
The Pine Tree Motel is in Lake Geneva, Wisconsin, and it began its business in the 1950s. As you can tell, not much has changed, except the huge unmistakable sign. I wonder why businesses in the modern era all seem to prefer smaller minimalistic logos when the neon signs of the 1950s were eye-catching and unique.
The Pine Tree Motel ran its course and was supposed to get demolished in 2005, but that didn’t happen. Since the structure looks well maintained, it is probably being used in some capacity, which is great!